There was the IMYTAs, the Kind Grind Classics, the Aggressive Laughing Association. But they are no more.

Looking back ­on NorCal blade history, Kirk Chang & Mike Jimenez noticed a deficit in street contests. So they’re doing something to fill the void by throwing the Lux Street Open on Sept. 30 in lovely downtown San Jose, California.

We talk about their plans and logistics for the contest, blade company branding strategies, Brian Aragon, and more.

Don’t forget to follow the contest on Instagram @lux_street_open.